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Living Extreme was founded in 2010 by a fan of walking and outdoor lifestyles who identified that an online dating service could really help connect others singletons to share in similar outdoor activities.
Loving the outdoors is a passion best shared by two.
We’ve noted before that Instagram is growing in importance for brands.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
JDate only posted once, and Bumble posted the most frequently, with 50 posts.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.There is quite a difference in the rankings on Instagram for the top dating brands.Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
THE LEGAL BIT Living Extreme operates in a comparatively small niche compared to some larger dating sites so we partnered with a dating company (Global Personals Ltd) to provide a safe dating service for you.